Modern Shoe Hospital is a Canadian brand, which since 1920 is responsible for the repair of footwear, for this opportunity decided to distribute in the streets of the city bands or band-aids as it is called in many countries, with textures of stone and cement for which they would go unnoticed for the public and with it they would tread them inadvertently, remaining attached to their shoes. Of course passersby feeling something different in their walk proceeded to lift the foot to remove them and it was when they noticed an advertising message on the back with the logo of the brand that invited them to make any arrangements for their footwear with Moder Shoe Hospital.
Undoubtedly a very attractive idea that although we do not know the analysis of results that had for the brand, if we are sure that impressed each user with this attractive activation BTL.
KNOW THE FOOTWEAR DIRECTORY MORE
FULL OF THE INDUSTRY.